Vision:
-We sell innovation and creativity through colors.
-Productive and professional negotiation: win-win.
-Initiative to make it happen.
-Determination and obstinacy to overcome obstacles.
-Transform new business opportunities.
-Make the world a better place through friendship and professionalism.
Values:
Performance :
-Measured through the financial results.
-Exceed the goals, Attract and develop new business.
Diversification:
- "Know how" in pigments, paints, colors, colorimetry, marketing, products and projects.
- Breaking paradigms in the market.
-Marketing focused on customer needs.
Integrity :
-Open communication - build trust by being honest and true by honoring promises and commitments.
-Team work with Customers.